In this article, you will learn how to market and promote your NFT project and what makes an NFT so attractive to investors. In an interview with a partner of a top NFT investor, it became apparent that NFT platforms are rising consistently.
Of course, we need to acknowledge the hard work and excellent skills of NFT creators. But, it is essential to underline the unbeatable effort of marketing power to get the projects across to investors on NFT launchpads.
Talking about marketing, you must create a solid sales method to persuade customers to put their money into your projects. A quick reminder, NFT launchpads are already full of skillful minters competing for the same customer you want.
But the question is ‘How’? Indeed, when it comes to marketing your projects on NFT launchpads, it is not one size fits all. However, there are certain tested and trusted principles you can apply to get the right results.
This blog post will uncover some of the basics of NFT marketing strategies that can give your projects an edge over tight market competition. To start, let’s share a story of Nike and NFT startup RTFKT
A Brief History About How Nike Acquire NFT Startup RTFKT
We were the original investor in RTFKT back in 2019, even before they started the company. The three founders are Steven, Chris, and Benoit. I first met Benoit Pagotto when I visited the E3 gaming conference in LA in 2019. He shared his vision of creating a digital sneaker fashion brand. I was fascinated by the concept vision, and we knew people were spending more time in the digital world. So creating a brand for a new digital space is a huge opportunity.
People are used to getting commercial goods in games and other VR spaces, and many gaming companies are embracing creators to launch new content on their NFT launchpad. It resonated with us. So we helped them from the company and some initial funding. It feels like a long time ago, but it was just two years ago.
What is the investment process?
These are a few signs to look out for when determining how interesting or investible a project would be on an NFT launchpad. First, you need to look at how much organic content is generated around the project on the platform and where the younger generations spend their time and money.
For example, many people create content for VR chat and strategize how to list it on a public platform. When they publish that content in the digital world, it becomes more natural and familiar.
In the case of Fortnite, older people are buying skins for $25 or $40, and it is now a trend with the younger generations, who spend more time in the digital space and are more contented buying digital goods even though you can wear them in the physical world.
When companies were building new brands in the digital world, that is spot on, and NFTs are allowing several people to create digital content that is authentic on NFT launchpads.
What NFT Projects Do you want to acquire?
We talked about a company called Jadu in Los Angeles, and they were trying to create an original Pokemon game in the real world combined with NFT and AR technologies. That’s an exciting project to pay close attention to even outside NFT launchpads
Another one we got was Divine Anarchy. If you combine Anime into the NFT launchpad, It’s an exciting effort to connect Anime to the games and create new game mechanisms.
One of the firms we invested in is High Rise, a fashion MMO targeting the younger female generation. Users can buy skins and fashion items where they will have fashion shows daily. They are converting arts and other items into NFTs and are launching a High Rise creator program on NFT launchpads.
What Does NFT Mean in Gaming?
In the gaming world, starting from Axie Infinity and Animoca Brands, so many companies are trying to convert NFTs into gaming. Also, some companies are waiting from the sidelines, but there will be a lot of ample opportunities for creators, artists, and game studios to look into it.
NFTs are taking on unique shapes and not just art. It has gone beyond the casual. They have utilities beyond just being hung on a wall. From blending fashion to anime mechanics in the digital world, it has been a fascinating time.
Are NFTs a Good Investment Opportunity?
When we first saw Bitcoin in 2010 or 2011, we didn’t think it would be an opportunity. We bought and sold a few rights after Bitcoin was only around $300. We lost a massive fortune on the table. That was only one of our early big learning lessons.
When mobile gaming became a trend, most people assumed it was just a fluke or a tiny portion of the large gaming market. Now mobile has become two-thirds of the gaming market. A lot of people and we missed this opportunity.
We didn’t want to miss any other emerging platform like NFT launchpads. When we first learned about VR, we started investing. We took the plunge when we saw blockchain technology and invested in it quickly too. Those lessons also pushed us to look for new opportunities in the digital space. Currently, technologies like VR, blockchain, NFTs, and Metaverse have a significant historical moment that we will realize in hindsight.
We have strategically presented how you can take advantage of the NFT launchpads and other marketplaces to teach you first practical ways to benefits from NFT projects. From how Nike, the shoe company, first spotted RTFKT and acquired it, that’s an excellent way to learn pro marketing techniques that will separate your NFT project from your competitors on the platform. You also know how to generate a fortune from the organically growing community.
Before you begin strategizing on how to promote your NFT on NFT launchpads, you need to draw a solid marting plan and manage your ads adequately to get the best result.